Building Block of Hair: Keratin
A large part of our hair consists of keratin. Processes such as blow-drying, tongs, dyeing reduce the keratin in the hair over time and cause the hair to become matte and frizzy. Keratin loading replaces this lost protein.
Difference from Brazilian Blowout
The main purpose of keratin care is not to straighten the hair, but to repair it. However, since intense care is done, the frizz in the hair goes away and the hair looks smoother and smoother.